The Ordinary serums
Cult brand The Ordinary is a clear favourite among Insider employees, and the serums appear to be the biggest hit.
24-year-old Corina from Queens, New York City said: “I know in beauty circles it’s well known but I was surprised to see that most people haven’t heard about it (at least within my friend group).
“Makeup is fun but I’ve been trying to curate a skincare beauty regime and a brand like The Ordinary has an array of products (serums, sunscreens, vitamins, etc.) that are affordable and effective.”
Talking about the brand’s Niacinamide 10% + Zinc 1% serum, $5.90, Rosie, 29 from London, said: “I had comedonal acne for years and nothing could shift it (from hormones to antibiotics). Finally read about this product, and within 10 days it had made a very noticeable difference. I’ve been using it for about a year now and my skin is almost perfectly clear.”