Beyond Meat to launch meatless ‘meatballs’ at grocery stores in October

  • Beyond Meat is launching meatless “meatballs” at grocery stores across the US this week. 
  • The “meatballs” come pre-shaped and are made from pea protein and brown rice.
  • In recent months, Beyond Meat’s earnings have beat Wall Street expectations, with second-quarter revenues jumping 69% year over year. 
  • Visit Business Insider’s homepage for more stories.

This isn’t your nonna’s meatball. Beyond Meat, the plant-based meat alternative company, announced on Monday that it is rolling out meatless meatballs at grocery stores across the US this October.

Rather than the standard pork, beef, or veal that comprise meatballs, Beyond Meat’s version uses peas, brown rice, and a blend of Italian spices to make a vegetarian-friendly alternative to your nonna’s recipe. 

A pack of 12 Beyond Meatballs will retail at $6.99, and will be available at grocery stores across the US by early October. Locations include Whole Foods, Stop & Shop, Sprouts, Harris Teeter, and Albertsons.

Plant-based meat alternatives have seen significant growth in the last few years. Sales for meat substitutes increased 454% in March, according to Nielsen. And Beyond Meat outpaced Wall Street predictions in the second quarter, its revenue clocking in at $113 million, a 69% increase over same quarter a year prior.

Beyond Meat also offers plant-based burgers, sausages, and ground beef alternatives it calls “crumbles.” To date, Beyond Meat products can be found at 26,000 outlets across the US, from Walmart to Whole Foods. In August, the company also expanded to provide direct-to-consumer sales online, and in July, the company partnered with fast-food chain KFC to bring “Beyond Fried Chicken” to southern California.

Beyond Meat aficionados can be the first to try Beyond Meatballs on September 16. The company will be hosting a pop-up events in New York and Los Angeles, where fans can take out a Beyond Meatball hero or Beyond Meatballs and spaghetti for free. 

source.



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