Hi! Welcome to the Insider Advertising daily for August 31. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]
Today’s news: How Walmart’s ad business stacks up to Amazon, tech salary data, and Netflix’s Brazil audience.
Brazil now has more Netflix subscribers than pay-TV households, according to Bernstein analysts. Here are 3 takeaways from their report about the key streaming market.
- A new report from Bernstein analysts finds that there are more Netflix subscribers than pay-TV subscribers in Brazil.
- Ashley Rodriguez reports that the Wall Street firm estimates that Netflix has 17 million paying subscribers in Brazil (compared to more than 60 million paying subscribers in the US). Netflix was the first big streaming company to launch a subscription service in Brazil. And rivals HBO Max and Disney Plus could enter the country soon.
- On average, English-language programming filled six of Netflix Brazil’s top 1o titles each week from March to August, suggesting that there may be room in Netflix’s library for more local-language content.
More stories we’re reading: