Business Insider’s top advertising and media stories for October 20

Hi! Welcome to the Insider Advertising daily for October 20. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today’s news: Edelman’s revenue rebounds, how WarnerMedia markets HBO Now, and new data about YouTube’s most-popular videos.

Edelman Getty

Daniel Leal-Olivas/AFP via Getty Images

PR giant Edelman’s CEO says the firm has recovered half its pandemic losses and lays out his plan to grow by taking on ad agencies and helping companies mend their reputations

Read the full story here.

Selena Gomez Selena and Chef HBO Max.

Selena Gomez stars in “Selena and Chef,” which was renewed for a second season on HBO Max.


How HBO Max’s marketing team works to turn free-trial users into paying customers and prevent cancellations

  • Ashley Rodriguez looked at how WarnerMedia is promoting HBO Max with seven-day free trials in the crowded streaming space.
  • Christine Miller, director of campaign management for HBO Max, said that free-trial users who watch multiple shows and movies, and those who watch on more than one device, are the most likely to become paying subscribers. She uses push and email notifications to encourage people to open the app as soon as they register for a free trial.
  • The content of the messaging changes based on what people watch. Someone who watches Selena Gomez’s cooking show “Selena and Chef” may get recommendations for other young-adult shows like “Love Life” or “Friends.” Someone who can’t decide what to watch might get an email that shows different movies and series on the platform.

Read the full story here.


Karwai Tang/WireImage

Just 0.4% of channels on YouTube get the bulk of views and subscribers, a new study suggests

Read the full story here.

More stories we’re reading:

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— Lauren


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