Hi! Welcome to the Insider Advertising daily for October 5. Lucia Moses here, filling in for Lauren Johnson.
Today’s news: Tech chiefs to testify, why Pepsi isn’t following Coke into hard seltzer, and Triller user numbers disputed.
The CEOs of Facebook, Google, and Twitter will all testify before Congress, days before the election, over legal protections for internet companies
AP Photo/Paul Sakuma
Pepsi and Coke have been taking different paths when it comes to selling beverages to pandemic-weary consumers.
PepsiCo is focused “100%” on its strategy in energy drinks, CEO Ramon Laguarta said on the company’s earnings call Thursday in response to a question about whether it would follow Coca-Cola into hard seltzer.
He indicated energy drinks offer more long-term potential while hard seltzer could be shorter-lived.
Insiders say TikTok rival Triller reported monthly active users that were 5 times higher than what some internal metrics showed
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