As the 2019 edition of CES is about to kickoff, Samsung and Apple have teamed up for a huge announcement that will bring iTunes Movies and TV Shows, as well as AirPlay, to select smart television models.
According to a Samsung announcement, support for both will come installed on the company’s 2019 line of smart TVs and will be made available via a firmware update in 2018 models with iTunes, including 4K HDR content, available in 100 countries and AirPlay 2 available in 190 countries.
Those select Samsung TVs will be only the second third-party products to get access to iTunes outside of Windows computers. Other streaming services like Netflix and Amazon Prime Video are already widely available on most smart TVs but owners of these Samsung units will get iTunes access without having to shell out extra money for Apple TV.
In the release, Eddy Cue, senior vice president of Internet Software and Services at Apple, said, “We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home.”
Apple is also reportedly readying its own streaming television service to compete with Amazon and Netflix, with a potential launch in the first half of 2019. It’s entirely possible we’ll hear more about this as CES gets underway in the coming days, so be sure to check back with Mashable’s extensive coverage of everything CES.