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Reddit bills itself as the front page of the internet, but let’s be real: When it comes to marketing yourself or your business, the front page of Google’s search results is where the party’s really at. That’s because 75% of users never click beyond that first page of search engine results pages, or SERPs. In other words, if you don’t pop up ’til the second or third SERP, you’re a nobody. (No offense.)

Improving your Google ranking can feel like an intimidating task, but it’s a necessary undertaking. After all, research has shown that 93% of all internet traffic stems from a search engine. Fortunately, getting on the first SERP doesn’t require a special degree or insider knowledge of Google’s inner workings; just a little bit of experience in search engine optimization, or SEO.  Read more…

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