New ‘order’ sticker spotted in Instagram Stories

Instagram could be looking to step up its shopping features.
Instagram could be looking to step up its shopping features.

Image: Thomas Trutschel/Photothek via Getty Images

Instagram may be looking to ramp up its shopping features.

A new “order” sticker recently appeared in the app’s Stories, alongside existing stickers as well as location and music features, according to a screenshot tweeted by social media consultant Matt Navarra. 

It’s not clear exactly how it would work, but there is a green dollar sign on the icon, suggesting it could incorporate payments in some way.

Navarra, who has previously spotted unreleased features in Instagram and Facebook, also tweeted a similar screenshot with a “product” sticker appearing in Stories.

An Instagram spokesperson said the company is not testing the “order” feature and is not considering it as an in-app shopping feature. Instagram often experiments with new features, though not all of its tests end up launching. 

But Instagram has been pushing harder into shopping in recent months. The app recently introduced a new checkout feature, which lets you buy products without leaving the app, and allows some influencers to sell products directly in their posts. Instagram will also start highlighting dedicated shopping channels in its new Explore section. 

Though Instagram has been pretty deliberate about how and where it rolls out new shopping features – most have been limited to a small pool of approved influencers or brands – the company has made it clear shopping will be a major part of its business in the future. 

Because Instagram has pretty much maxed out the number of ads in can put in its main feed, and the company is still figuring out how best to monetize Stories, commerce represents a potentially huge untapped source of revenue for the service. Mark Zuckerberg has previously said “advertising is going to be the way that revenue comes in for the foreseeable future” but has said commerce and shopping look promising.

Whether or not that means any account would eventually be able to hawk products, as the appearance of this “order” sticker might suggest, is unclear. If nothing else, it’s yet another reminder that we’re going to see a lot more shopping-oriented features on Instagram.

Uploads%252fvideo uploaders%252fdistribution thumb%252fimage%252f91447%252f08f895d3 33c1 4724 8f76 fbfe1a35fa02.jpg%252foriginal.jpg?signature=518o9lo2xp8vkirca54nidodoqi=&source=https%3a%2f%2fblueprint api production.s3.amazonaws

Source

more recommended stories

  • Elon Musk’s tweet about Mars is confusing the internet

    A few weeks ago, U.S. president.

  • The fat bear cams are back in business for 2019

    It’s high time to devour 4,500-calorie.

  • Future air travel at the Paris Air Show looks high-tech and autonomous

    While everyone on the ground is.

  • YouTubers only get canceled when everyone’s bored

    James Charles is back, proving that.

  • Millennial burnout can be beat with the right self-care

    When burnout comes for you, it’s.

  • Shop keyboards, headsets, and more

    Just to let you know, if.

  • Far From Home’ hit the web

    Spider-Man: Far From Home doesn’t hit.

  • New iOS 13 feature helps you purge unwanted app subscriptions

    A new iOS 13 feature could.

  • Sick of paying for concert tickets? This app lets you stream live music.

    Just to let you know, if.

  • Apple’s Tim Cook urges Stanford students to take responsibility

    Apple CEO Tim Cook had a.

  • Stain removal videos on YouTube are strangely therapeutic

    Stain removal is an art form,.

  • Brazen L.A. hawk refuses to leave the hood of a moving car

    On an otherwise normal, sunny day,.

  • LG gram 17-inch lightweight laptop on sale: Save $200

    Just to let you know, if.

  • Sarah Owusu’s paintings put African and black beauty front and centre

    Artist Sarah Owusu pioneered a new.

  • People are waiting up to 10 hours for new Harry Potter ride at Universal

    If you’ve recently wondered when that.

  • Uber wants to be the ‘Amazon and Google of transportation’

    Uber CEO Dara Khosrowshahi last year.

  • Selena Gomez and Jimmy Fallon feel the burn in a ‘Hot Ones’ crossover episode

    The hit web series Hot Ones.

  • Save £450 on this 12-inch Apple MacBook from Amazon

    Just to let you know, if.

  • Microsoft unveils Xbox game based on ‘The Blair Witch Project’

    ‘The Blair Witch Project’ game, revealed.

  • Keanu Reeves won the Xbox E3 2019 press conference

    Leave it to Keanu Reeves, one.

  • 10% off everything on Lovehoney to celebrate National Sex Day

    Just to let you know, if.

  • Bradley Whitford on being the newest ‘Handmaid’s Tale’ baddie

    Since The Handmaid’s Tale began to.

  • This flying motorcycle takes coolness to new heights

    The Moto Volante flying motorcycle, created.

  • Uber takes to the skies once more with Uber Copter

    Disclosure Every product here is independently.

  • Stephen Colbert pulls apart Trump’s strange interview with Piers Morgan

    Well, after a very, very weird.

  • Samsung launches its Galaxy S10 in Cardinal Red color

    Disclosure Every product here is independently.

  • Amazon Prime members, one-day shipping has arrived

    Disclosure Every product here is independently.

  • Everything Apple revealed at WWDC 2019

    At its annual WWDC developer conference.

  • ‘Ford v. Ferrari’ trailer sees Matt Damon and Christian Bale rev up: Watch

    Matt Damon and Christian Bale have.

  • How doctors really feel about the Apple Watch’s health features

    With mountains of product leaks and.

  • Crisis counselors were on set for ‘When They See Us’ cast and crew

    Kevin Richardson, Antron Mccray, Raymond Santana.

  • What Jake and Logan Paul’s new gossip channel says about the state of YouTube

    Image: Jerritt Clark / getty images.