Silicon Valley’s hottest job is styling helpless tech execs

This guy!
This guy!

Image: Rob Latour/REX/Shutterstock

The casual uniform of the millennial techie is a running joke by now, but some are starting to swap in their t-shirts and worn jeans for actual adult clothes. Stylist Victoria Hitchcock told Vox what it’s like to overhaul the lives and styles of Silicon Valley’s emerging employees – who literally can’t dress themselves – as they go “from boys to men.”

Hitchcock has been styling members of the tech and business industries for 25 years, convincing them to part with stained tees and ratty jeans and glow up enough to be prominent in the field without embarrassing anyone. 

“I want my clients to look like they don’t care,” said Hitchcock, adding that “There’s a difference between ‘not caring about fashion’ and ‘not caring about yourself.’ I want them to invest in themselves.”

She calls the aesthetic “effortless style”; clients should look clean and respectable, but not as if they’re actively trying. Her older clients want to look young and fit in, while the young ones want a more mature style. She charges a $2K consulting fee and $275 per hour after that. The only rules are: No khakis, and no flip-flops.

“Dressing effortlessly is a way to show off your shit, to demonstrate that you have brain power,” she added. “I certainly could dress them to a tee, but it isn’t what the look is about. Instead, I’m kicking up the techie a few notches and making it sexy.”

This is a stock image of 'coders,' but don't they look effortlessly stylish?

This is a stock image of ‘coders,’ but don’t they look effortlessly stylish?

Image: Shutterstock / Syda Productions

Hitchcock also helps with organization and grooming; it sounds like one woman taking on the work of the entire Queer Eye team, but Hitchcock often works on retainer (for around $10K a year), keeping up with her clients’ general lifestyle quality. She creates virtual closets and lookbooks and helps them plan what to wear at conferences or on vacation. She keeps track of every detail and sets reminders for when they’ll need new shoes or jeans to replace old versions.

And there’s at least one tech giant in the Valley who she thinks she could help immensely: Mark Zuckerberg.

“I really think he should try harder,” she said. “In my opinion, he needs to really mix it up with more modern outfits and colors, instead of being a dinosaur.”

If anything, that’s the best way to appeal to a high-level hero in Silicon Valley – compare him to something ancient.

Https%3a%2f%2fblueprint api production.s3.amazonaws.com%2fuploads%2fvideo uploaders%2fdistribution thumb%2fimage%2f85562%2f45ee35ee f9ef 49da bca6 15f0bfa4b2f8

Source link

more recommended stories

  • Bong Joon-Ho’s ‘Parasite’ wins big at Cannes: What critics are saying

    Okja director Bong Joon-Ho’s Parasite won.

  • Netflix’s ‘The Perfection’ is a controversial nightmare: Review

    The following is a spoiler-free review.

  • ‘Resident Evil 4’ is still a top horror action game

    Resident Evil 4 was re-released on.

  • The Lonely Island’s surprise Netflix drop is hilarious for no reason

    In case anyone was worried that.

  • Dating app game ‘MonsterMatch’ uses monsters to show algorithmic bias

    Sure, online dating is a hellscape..

  • ‘Game of Thrones’ finale defended by ‘Seinfeld’ star Jason Alexander

    “I know a little something about.

  • In the end, the Azor Ahai prophecy did come true on ‘Game of Thrones’

    One of the biggest twists of.

  • Watch this over-the-top dog become a tourist attraction

    Some dogs really know how to.

  • Race horse loses rider but wins our hearts by racing without him

    We are all Bodexpress, making it.

  • A Times Square billboard caught fire, and the tweets were lit

    So hot right now.Image: Stephen J..

  • Google Pixel 3a XL, Sony wireless noise cancelling headphones, and more for May 18

    Starting your gift hunt early? is.

  • Grumpy Cat, the viral internet sensation, is dead at 7

    Everyone’s favorite meme cat is no.

  • Snapchat’s ‘gender-swap’ filter exposes the internet’s casual transphobia

    It is a truth universally acknowledged.

  • BTS take on The Beatles in a special performance for ‘The Late Show’

    K-pop superstars BTS have long been.

  • ‘Black Mirror’ drops super creepy Season 5 trailer

    It’s here, people. Black Mirror has.

  • Twitter wants to fix its relationship with developers. Again.

    Twitter is looking for yet another.

  • Hands-on with Lenovo’s ThinkPad X1 foldable Windows PC

    Windows PCs are about to get.

  • Actors lampoon Constance Wu’s reaction to her show being renewed

    Constance Wu’s reaction to ‘Fresh Off.

  • 15 epic deals on bedsheets this weekend

    Just to let you know, if.

  • NASA posts image of an ancient galaxy crowd in the deep, deep cosmos

    Billions of stars in deep space.Image:.

  • Elon Musk will go to trial for calling British rescue diver a ‘pedo guy’

    Tesla CEO Elon Musk will find.

  • The Third’ is out for Switch and still so bonkers: Review

    Saints Row: The Third lives again..

  • James Cameron responds to ‘Avengers: Endgame’ beating ‘Titanic’ record

    Cameron has sent the Marvel team.

  • Dr. Evil leads the Trump transition team — Altered Movie Scenes

    This iconic scene from “Austin Powers”.

  • Waymo’s self-driving cars will soon be on the Lyft app

    Waymo and Lyft are partnering up.

  • How celebrities did ‘Camp’ on the pink carpet

    Lady Gaga stole the show four.

  • EU to launch inquiry into Apple over Spotify’s complaint, report says

    Disclosure Every product here is independently.

  • NASA fits 265,000 galaxies into a single ‘Hubble Legacy Field’ image

    The image, called the Hubble Legacy.

  • Kid’s fake passport assignment leads to an instantly iconic one-liner

    Once more for the people in.

  • The immense joy of watching Tiny Shrek sprint through an obstacle course

    Look, it’s been a long week,.

  • Tesla cars are now better at keeping you in your lane

    Tesla has added two new safety.

  • Spotify and Pandora to test voice-activated ads

    Why tap on an ad when.