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There’s an Apple event later today — one in which the company will likely announce a video streaming service, and possibly more.
But something unusual has happened this time; nearly a full day before the start, you can already tune into the live stream.
Of course, it’s a publicity stunt, which Apple seems to favor more and more in recent times (remember Tim Cook’s fake DM fail ahead of the 2018 iPhone launch event?), but this one’s far more elaborate than anything we’ve seen before.
At first, the stream appears to just be showing the insides of the empty Steve Jobs Theater, where the event is scheduled to take place at 1 p.m. ET Monday, from several angles. But look closely, and things start happening: Some innocuous, like a guard inspecting the place with a flashlight, and some odd, like the curtain being raised and a chat conversation being shown on the theater’s screen.
It’s hard to say whether the stream is actually showing the venue or whether it’s all been pre-recorded or digitized (I’d bet on the latter), but it’s definitely cooler than Apple’s website just showing a message that the event will begin in so many hours.
There are obvious hints as to what Apple might unveil at the actual event, including Captain America showing up at one point, but there are also numerous Easter Eggs hidden in the stream as well if you’re willing to look for them. For the full experience, turn up the volume.