has already fulfilled our expectations both for practical upgrades and wild innovations. After a wave of initial announcements on Wednesday, Thursday has been a huge day for new products. All of today’s new headlines are highlighted below in bold.
And stay tuned — we’ll keep this post updated with the coolest and craziest announcements as they happen over the course of the next couple of days.
Appliances and smart home
Fromto , IFA often shows off crazy new features in the ordinarily practical category of appliances. IFA 2018 has been no different. Not all of these ideas will ever see the light of day, let alone come to the US, but it’s still neat to know there’s a fridge out there with a built-in lazy susan.
Enough with the wild whims of appliance makers, let’s get practical. We’ve seen a host of smart watches and mobile gear all designed to help you get fit and feel stylish while doing it. Google kicked things off with an update of its Wear OS smartwatch platform, and plenty of vendors are already supporting it.
PCs and laptops
Intel’s latest chip update is the basis for most of the new mainstream PCs coming from familiar brands this fall. From the world’s lightest 15-inch laptop to a parade of new monitors and VR accessories, IFA 2018 has a plethora of cool new computers and peripherals on show.
HTC, Sony, Huawei and more are putting their best phones forward to take on the titans of Samsung and Apple. From getting rid of bezels to cramming in extra power, the phones of IFA 2018 have taken a variety of approaches to standing out from the crowd.
Smart speakers are everywhere. With Harman Kardon, Bang & Olufsen and more on board, we might finally be entering a phase in which smart speakers generally have the sound quality to match their built-in smarts. Plus, we saw headphones and Bluetooth speakers with their own quality-of-life upgrades, including a big leap ahead of its rivals for Sony’s noise-canceling headphones.
8K TVs, cameras and a gaming ‘throne’
We’re expecting more from the realms of TVs, gaming and other categories of tech soon, but we already have a few gadgets of note such as an 8K TV and an all-encompassing throne for gaming.
The second press day of IFA 2018 is just about over in Berlin, but you can still expect plenty more news Friday (LG, Huawei, Microsoft) and Saturday (Amazon) as the show’s press days continue.
We’ll be updating this story with additional highlights as the week progresses. If you want everything we’re seeing in Berlin, check out.
Our original IFA 2018 preview story from Aug. 27 follows:
IFA 2018, like most big technology trade shows, will showcase a mix of new tech products that fall predominantly into one of two buckets. The first bucket is the practical, more or less predictable one with iterative product updates. In here you’ll find the next flagship phone we all know is coming, or laptops with the newest Intel CPUs that show up on a regular schedule, like the tide.
The second bucket is home to all of the unexpected products. I think of it as the fun one, since this is where you find things likeand , but you also have to accept some frustration with all that novelty. You’ll find a lot of vaporware here, along with intriguing prototypes that will never see their way to the consumer market. If bucket one is filled with most likely real things you might go out and buy in time for the holidays this year, bucket two makes you think about what you might buy in five years, even if the product that gets you thinking will never exist.
CNET will be on the ground in Berlin, Germany to sort through all the buckets at IFA (Internationale Funkausstellung) this week. We’ve pulled from across our global editorial teams to contribute, including writers, photographers and video content creators from our offices in San Francisco, New York, London, Madrid and Louisville, KY.
What to look out for
We expect plenty of real-world products and concepty headline-grabbing tech at IFA 2018. Here’s a non-exhaustive look at what we hope to see.
I’d be surprised if Amazon announced any new Alexa or other hardware products at IFA, but the odds increase slightly given that Amazon’s vice president for smart home, Daniel Rausch, is delivering Amazon’s first ever IFA keynote speech this year. At a minimum, we’ll see the usual flood of third party products that you can interact with via an Alexa voice command, as well as devices in the vein of thesmart thermostat and the that have an Alexa microphone built in.
Google has its fingers in so many pies that even without its own IFA press conference, between Chromebooks, wearables, Android mobile devices, Google Assistant products, the search giant will show up across nearly every product category on display in Berlin. Maybe we’ll finally catch a glimpse of Google Assistant-powered smart displays other than theand models. Given Bang & Olufsen’s four or five different press sessions, it’s a good bet its will be there too.
LG has put a lot of emphasis on its ThinQ-branded AI development efforts this year. Despite CES press conference, the company launched ThinQ as an AI platform in January. Then, earlier this month, LG announced its plan to open an . LG has also said that its keynote speech on Friday will have a heavy AI focus. How its AI efforts manifest themselves in real-world products isn’t clear right now, but as long as we get the robotic pants, I’ll be happy.at its
The Galaxy Note 9, but Samsung will still likely give its new flagship smartphone plenty of airtime at IFA. More intriguing is some signage that popped up in Berlin depicting an peeking out from behind a sheet, with the tag line “Prepare to be amazed at IFA.” Samsung debuted the better-than-4K screen already, but with no release date or pricing information, so hopefully we’ll learn more here. Samsung is also usually good for a quirky appliance announcement or two, and of course we’ll be looking out for the Bixby speaker.
Aside from LG’s SuitBot (the aforementioned robotic pants), I’m looking forward to Segway’s Drift W1 e-skates this year, although. has a booth at the show we will definitely pay a visit. and were standouts of IFA 2017. We’ll see if they or others can recreate the magic in 2018.
Where to find all the IFA news
The best way to follow all the developments from IFA this year is to keep an eye on our coverage throughout the week. You’ll find it all onIFA’s press conference schedule to see who’s presenting when. Here are the conferences we’ll be following especially closely, along with their starting time in Berlin (conversion tool here).. You can also check
LG opening keynote: 10:30 a.m.
Huawei keynote: 2 p.m.
Microsoft keynote: 5 p.m.
Amazon keynote: 10:30 a.m.
You can also keep tabs on the team on-the-ground in Berlin by following us on Twitter. Expect lots of news from the accounts below, along with plenty of beer-and-sausage chatter.
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