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Asking the question “How much would you pay for Amazon Prime?” is kind of like asking how much would you pay to keep using Google. It’s so fundamentally entrenched in our daily lives (more than 100 million people have access to Amazon Prime benefits in the US alone) that it has reached a ubiquitous status. We are used to near-instant gratification, and, for many of us, it’s hard to put a price on that convenience.
But that price did, unfortunately, rise in 2018. Amazon Prime memberships went up from $99 to $119 — an increase of 20%.
If you pay month to month, an Amazon Prime membership is $12.99 per month, and a Prime Student membership is $6.49 per month. For EBT and Medicaid holders, additional discounts bring the cost down to $5.99 per month. Overall, paying month to month for the average user will cost you about $37 more than the annual option over a year.
Is Amazon Prime worth it at $119?
In short, yes. JPMorgan has estimated that your Amazon Prime membership is actually worth $785 annually.
For the $119 annual fee, Prime members get a ton of benefits (which definitely range in usefulness). Among them are free two-day shipping, free same-day shipping, and free two-hour delivery on eligible items (of which there are many), exclusive rewards and discounts, access to Prime Video, Prime Music, online photo storage, music and books, and over 20 other perks.
As a Prime member, you also get access to Prime Day discounts on everything from new TVs to Instant Pots to Amazon Echo devices. For those not familiar, Prime Day is Amazon’s sitewide savings event exclusively for Prime members. Last year, it lasted for a whole 48 hours.
Granted, you may not use every feature included in your annual membership, but the convenience alone is worth the cost.
If you’re a student and/or have access to a university email, you can save 50% on the yearly fee with Prime Student. You can also share your Amazon Prime and most benefits with family members via Amazon Household, making your dollar stretch even further. Even if none of that applies to you, it’s still generally a great investment.
Ultimately, most of us will pay a bit more for the perks we’ve come to rely upon without much grumbling. But, if you want a breakdown of the ways you’re saving and potentially reassess the cost, check out our breakdown below. If you’re unsure and haven’t made the leap yet, check out a free 30-day trial of Amazon Prime before deciding it’s worth committing to.