Luxury cruise sells out in under a day despite its £54,000 price tag

A luxury cruise where the cheapest fares start from £54,000 sold out in less than 24 hours.

Silversea’s epic World Cruise for 2023 will cover 66 destinations and sail for a total of 139 days, but neither the cost nor the length of the journey proved a hurdle for those who wanted to be on board.

In fact, the company says the sailing sold out within hours of bookings opening to the public – making it the most successful pre-sale in the cruise line’s history.

Of course if you are someone who does have a casual £54,000 to spare on a holiday, it’s not difficult to see what this voyage could have been particularly tempting.

Perfect tropical paradise beach of seychelles island with palm trees and hammock
Seychelles beach day out, anyone?

Sailing onboard luxury cruise ship Silver Shadow, the cruise will sail for 139 days across 66 destinations – we’re talking 34 countries, heaps of UNESCO World Heritage Sites, rainforests, cities and more.

Then there are the once-in-a-lifetime experiences to be had from sailing down the Amazon River to relaxing on those picture-perfect beaches in the Seychelles, or even watching live traditional performances in one of the ancient caves at Ha Long Bay.

Early morning lighting on the waterfront and Table Mountain creates a perfect reflection in the harbour water infront of it. With fishing boads in the foreground and the City of Cape Town behind the waterfront
Cape Town is one of the stops on the itinerary

Oh, and naturally the ship itself is ridiculously glamorous; all the suites have ocean views, there’s butler service, complimentary shore excursions, fine dining, a top deck pool and even a fitness centre.

Fares for the cruise range from $74,000 to $278,000 (approx £54,000 – £202,000), with passengers able to book for the entire cruise or on certain legs of the journey.

Mt Maunganui view from Moturiki Island, New Zealand.
The world cruise kicks off in 2023

Roberto Martinoli, Silversea’s President & CEO, said: “We are delighted to have seen unprecedented demand for our World Cruise 2023, South Side Story, which sold out within hours of its general opening.

“The most successful World Cruise launch in the history of our cruise line, this triumph pays testament to the strong demand we are seeing in the market, particularly from affluent, sophisticated travelers. I strongly advise our travel partners to be quick in adding their interested clients to the voyage’s waitlist, as Silver Shadow is sure to embark upon this remarkable itinerary at capacity.”

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It’s not the first time a luxury cruise of this nature has sold out unexpectedly quickly. Back in February, Oceania’s £38,059 world cruise sold out in a day.

Cruise holidays have of course remained off the cards for holidaymakers during the pandemic, due to ongoing travel restrictions.

At the time of writing the Foreign Office continues to advise against cruise ship travel during the pandemic. However, there’s a glimmer of hope for Brits that domestic cruises could resume from May 17.

As a result, a number of cruise lines have already unveiled UK sailings for the summer, although some cruise lines such as P&O Cruises, Saga and Princess Cruises will only be opening these up for those who are fully vaccinated against Covid-19.

What do you think about the £54,000 cruise selling out so quickly? Let us know in the comments below.


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