Here’s what these master marketers have learned in the trenches.
3 min read
The battle wasn’t confined to inside the stadium.
As the Boston Red Sox took on the Los Angeles Dodgers in game 2 of the World Series, countless vendors looking to score with souvenir-seeking fans fought it out all around historic Fenway Park. While the Sox managed to beat the Dodgers for a 2-0 advantage in the best-of-seven series, there were plenty of smaller victories outside the park among the relentless merch-hawking business owners — and lots of happy (if drunk) customers.
We circled the stadium before the game to learn some hard-earned tips from Fenway’s seasoned sellers. Check them out in the slideshow above.