How Philanthropy Helped Build This Billion-Dollar Liquor Brand

Taylor Berry, Chief Marketing Officer of Tito’s Handmade Vodka, discusses the evolution of the brand and the role that philanthropy plays in its growth.


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Taylor Berry, Chief Marketing Officer of Tito’s Handmade Vodka, talks about the origins of the multi-billion-dollar liquor brand and how founder Tito Beveridge’s failures in other industries led him to success as a distiller. Berry discusses how the vodka brand used philanthropic events to spread, the company’s efforts to create a culture of giving, as well as his own unique journey to becoming CMO.

Berry and host David Meltzer discuss the many advantages that brands hold which defy convention, the role of authenticity and emotion in marketing a product and the need to embrace change as an individual in order to grow personally and professionally.

Related: This Blind Football Player Found a Way to Make a Setback Set Him Up for Success

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