Hulu Teams With World Record Instagram Egg on a Mental Health Ad

The creator has been revealed as a London advertising agency executive.


2 min read


This story originally appeared on Engadget

The world-record Instagram egg, now with 10 million followers and liked over 52 million times, has used its fame for good. After teaming with Hulu, it appeared in a Super Bowl ad promoting mental health awareness, particularly when it comes to (yep) social media. “Recently I’ve started to crack… the pressure of social media is getting to me,” the caption reads as the egg breaks apart. “If you’re struggling, talk to someone.” The egg is then made whole again, with a link to Mental Health America‘s website.

Ahead of the reveal, the New York Times revealed the egg’s creator as Chris Godfrey, a 29-year-old ad executive in London. Together with two friends, Alissa Khan-Whelan and C.J. Brown, he created the egg (known as “Eugene”) as a challenge to beat the Instagram “like” record held by Kylie Jenner. The group then noticed that Eugene’s biggest fans were Instagram’s youngest users. “In the schools and stuff, it started to spread. It sort of spread through playgrounds,” Godfrey told the NYT.

A widely followed Instagram account can be worth a lot of cash, reportedly up to $10 million in the egg’s case. Given the large number of children exposed to social media, it’s refreshing that the group elected to promote a positive message. “We’d like to thank #TalkingEgg for shining a limelight on #mentalhealth tonight,” tweeted Mental Health America. “you did for the 1 in 5 Americans living with a mental health condition.”



Source link

more recommended stories

  • 10 Questions to Ask Before Committing to a Business Partner

    If you can get someone to.

  • Model 3 Gets Bad Report Card, Leading to Drop for Tesla Stock

    Plus, more signs of a sputtering.

  • 4 Ways to Successfully Turn Your Day Job into a #SideHustle That Earns You #PassiveIncome from #ThePowerofPassiveIncome

    Find out which key moves you.

  • J.M. Smucker Is Up, But Rest of Stock Market Soft After Minutes of Last Fed Meeting Released

    The stock market wasn’t sure what.

  • The 10 Most Reliable Ways to Fund a Startup

    Every funding decision is a complex.

  • The Most Important Career Lessons Are the Ones You Learn From Your Mistakes

    Instead of being embarrassed by your.

  • 7 Steps to a Perfectly Written Business Plan

    February 20, 2019 7 min read.

  • Must-Reads for List-Makers, Disrupters, and Social Entrepreneurs

    Inspired by our own personal goals.

  • 3 Fast Ways To Get Good Press

    Whether you’re a publicist or a.

  • 9 Questions to Ask Candidates’ References

    February 18, 2019 5 min read.

  • Are Your Goals Too Small? Here’s How to Know.

    See your life transform by setting.

  • 5 Partnership Lessons From Bill Belichick and Tom Brady

    Neither would be wearing so many.

  • Learning From Kevin Hart’s Social Media Mistakes

    He lost his gig at the.

  • Breaking Through on the PGA Tour After 187 Tries

    PGA Tour player Ken Duke shares.

  • Learn How to Practice Mindfulness at Work for Less Than $40

    Make the ancient, stress-relieving discipline more.

  • Why Your Next Startup Should Focus on Healthcare

    Breakdowns exist in the healthcare system,.

  • Market Up as Government Shutdown Averted, but FAANG Stocks Still Down

    The government shutdown drama is over.

  • 9 Business Ideas Under $1,000 You Can Run From Anywhere

    February 15, 2019 11 min read.

  • How to Make Your Wealth Last for Generations

    Hone your financial literacy and sustain.

  • Bed Bath & Beyond (Up 49 Percent This Year) Continues to Rise, but the Market Falls Flat

    Stocks were not feeling the love.

  • This Startup Raised $30 Million. Now, Its Founder Is Accused of Fraud.

    This promising Mexican startup closed its.

  • Corporate America Needs Understand These 4 Keys to Working With Millennials

    Millennials have a bad reputation that.

  • Government Shutdown and Trade Talks Still in Limbo but Market Up Slightly

    The stock market didn’t seem overly.

  • Jack Dorsey Picks Elon Musk as ‘Most Exciting’ User, Amazon Buys Eero and Prices Spike at Whole Foods (60-Second Video)

    Here are three things entrepreneurs should.

  • This CEO Says That Second-Guessing Your Business Is Natural

    The big decision for this Canadian.

  • The Government Shutdown Wasn’t So Bad for the Stock Market — But Avoiding a Shutdown Would Be Even Better

    The Entrepreneur Index™ was up big.

  • Mars Trip Could Cost You Less Than $500K or Even $100K

    The prices would be ‘low enough.

  • Chipotle Shoots for the Stars, Hires Oscar Winner to Produce Ad

    The burrito chain the had biggest.

  • Could These Companies Be the Next $1 Billion Unicorns?

    A new study looks ahead at.

  • Stop Hitting the Snooze Button and Start Intentionally Building Your Life and Business

    Don’t beat yourself up for hitting.

  • Get Exclusive Access to Silicon Valley Trailblazers for Less Than $10

    The CEOs of Redfin, Nextdoor, SurveyMonkey,.

  • Entrepreneurial Lessons From ‘Game of Thrones’ and the Super Bowl

    Step one is investing in creative.