‘This Category Is Absolutely Exploding’

For a pitch to be successful, the judges must see a fool-proof method of bringing a product to market.


2 min read


In emerging industries, there can be a lot of potential rewards for investors. Sometimes, those unexplored areas of business can translate to Elevator Pitch investors showing a special amount of interest.

In this week’s Entrepreneur Elevator Pitch, four companies specializing in cannabidiol (CBD) prepare to pitch: an all-natural topicals company, a human capital management company, an electronic exchange portal and a coupon pack company. Even within this category, there is a diverse group of investment opportunities, including value packs that distribute cannabis company advertisements to an employee-management company created specifically for the industry.

Related: Entrepreneur Elevator Pitch Season 3 Episode 5: ‘I Accept Your Offer of My Offer’

Depending on valuations, barriers to entry and other attributes, the investors can be relatively quick to make their judgments. If one pitch seems too good to be true, another may seem too ill-defined to safely pass federal regulation. Amid all the deliberation, it can be helpful to realize the value investors bring to a developing company and entrepreneur. Business acumen from the investors, especially those with experience in the cannabis industry, is a major benefit to founders on the edge of growing their business from small-time to big-time.

In this episode, even one stumble can make or break the accuracy of a pitch. So, who will ultimately make the cut? To see which companies manage to impress our investors, stream the latest episode of Entrepreneur Elevator Pitch.  

Entrepreneur Elevator Pitch in partnership with Sports 1 Marketing streams Wednesdays on entrepreneur.com. Follow Entrepreneur Elevator Pitch on Facebook, YouTube and IGTV.

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