Why Athletes Are Using Cannabis for Training and Recovery

They want more gain, less pain.


4 min read


Brought to you by Benzinga

Specifics on cannabis and fitness are hard to come by. But there’s no question the size of the opportunity is large.

In May 2018, the International Health, Racquet & Sportsclub Association valued the global health club industry alone at $87.2 billion. The U.S. led all markets with $30 billion in health club counts and memberships, the organization said.

Cannabis is believed to provide consumers with several beneficial uses, ranging from mental to physical relief. Many athletes have turned to THC and CBD products to treat their bodies after rigorous games and training sessions.

Its use extends to fitness enthusiasts of all levels. So much so that a CU Boulder study found that eight out of 10 users in states where cannabis is legal consume shortly before or after working out.

Related: Cannabis Offers Battered Pro Athletes Both Hope and Healing

‘It has certainly helped me be a better athlete.’

The rise of high-level athletes and cannabis training programs have led to a boom in the the sector. In many cases, they are being led by athletes from major sports leagues including the NFL, NBA, UFC, PGA and several others. Partnerships are one of the key ways athletes enter the cannabis business.

Wana Brands is a Colorado-based infused products company with operations in Oregon, Nevada and Arizona as well. The company supports two athletes: ultra-marathoner Flavie Dokken, and yogi Martha Triantafillides. Cannabis is a natural alternative for recovery and pain relief, Dokken said in a press release. The former bodybuilder and U.S. Army veteran said he strives to educate others.

“I want to educate more people on how cannabis can improve the quality of their workout. It has certainly helped me be a better athlete.”

Related: Darryl Strawberry Sees No Difference Between Medical Cannabis and Opioids

How one couple incorporates cannabis into exercise.

Athletes like Antonio and Heather DeRose have incorporated cannabis into their business. The husband-and-wife duo are the co-founders of Superior, Colorado-based Green House Healthy. The company serves as an education and advocacy platform focused on eco-friendly efforts as well as plant-based diets and nutrition.

Both the DeRoses quit decade-long careers in finance to move from Missouri to Colorado and work in cannabis. After a few jobs in the field, the two got into running and eventually did the entire Four Twenty Games, now the Civilized Games, across five states. Since then, the two have participated in numerous endurance challenges and races. They are also NASM Certified Personal Trainers and official NORML athletes, among other accolades. The couple was on an eight-person Ragnar Relay Series team that used cannabis products, Antonio said.

“I personally prefer to consume flower especially before I run, because it works as a bronchodilator. But there were members of our team that didn’t consume cannabis per se,” he said. “They consumed hemp CBD topicals and they were using those on certain areas of their body that got sore to help with the inflammation and the pain. So, there is a wide scale between what works for each individual’s endocannabinoid system.”

The couple said cannabis helps athletes not just with inflammation and pain, but also with sleep — a key component of recovery. Heather said cannabis consumption can benefit everyday fitness enthusiasts.

“Some people consume cannabis and it helps motivate them to get active. It helps them get out of chronic pain, to allow themselves to get moving and not feel horrible during the whole process,” she said. “At worst, some people just consume it for recovery instead of using synthetic ibuprofen that has harmful side effects.”

This article was first published in Benzinga, a content partner of Green Entrepreneur.

Source

more recommended stories

  • 5 Science-Backed Ways to Boost Your Creativity

    These tips could revolutionize your approach.

  • Use This Green Beret Method to Find Out if Someone Is Trustworthy

    Thinking about a new partnership? Check.

  • 9 Airbnb Rental Tax Deductions You Can Take for Your Vacation Properties

    Maximize your short-term rental tax savings.

  • The Unheard Voices of the Cannabis Social Equity Movement

    It’s fallen to the legal cannabis.

  • How to Make Money in the Freight Brokering Business

    One expert’s insights into taking advantage.

  • Jay-Z Gets Into the Pot Game (60-Second Video)

    Your weekly rundown of the biggest.

  • 3 Female Leaders Share Their Secrets for Starting and Growing a Business

    These lessons are a reminder that.

  • 6 Easy Steps to Making Connections That Make Money and Create Happiness

    Transform your career and make money.

  • This Female Founder Fought to Stay in the Game And She Just Raised $3 Million in Funding from Serena Williams, Mark Cuban and Arlan Hamilton

    July 15, 2019 5 min read.

  • Tips and Tools for Making Progress Toward Important Goals

    Attend this free webinar and learn.

  • How Digital Marketing Changed the 2016 Presidential Race and Will Change 2020’s.

    As an entrepreneur, there are certain.

  • NFL’s Calvin Johnson and Rob Sims Talk Cannabis: It’s ‘A God-Given Gift’

    Two battered former players who never.

  • 3 Ways AI Can Help Businesses Improve Customer Relations

    The power of AI can lead.

  • 4 Essentials for Complying With the New Data Privacy Regulations

    Consumers need reassurance and protection from.

  • Why This Entrepreneur Says to Check Your Ego at the Door

    July 13, 2019 1 min read.

  • CNBC’s Tim Seymour Talks About Cannabis M&A, Private Vs. Public Markets

    Cannabis is good investment, unless you.

  • 3 Areas Where Enterprise-Focused Startups Are Poised to Make an Economic Impact

    How do you improve efficiency by.

  • What Really Causes Depression?

    Here’s what every entrepreneur needs to.

  • The Unexpected Philosophy That Led Me to My Biggest Closed Deals Ever

    Forget the conventional sales wisdom; if.

  • How This Founder Overcame Challenges He Never Saw Coming

    This entrepreneur and Yale dropout hoped.

  • How to Make Promising Opportunities Come to You

    Grow your business and personal passion.

  • Sacrifice Your Way to Your Dream Job in Sports

    This former mailroom worker talks about.

  • Jay-Z Gets Into the Pot Game

    The legendary rapper/entrepreneur got 99 problems.

  • Fitness Professional Jay Dang on Why Confidence Is the Key to Success

    You have to earn it. July.

  • WarnerMedia’s HBO Max Launches in 2020, and It’s Bringing ‘Friends’

    The streaming service will come loaded.

  • 6 Quotes on Business and Life From Billionaire and 2-Time Presidential Candidate Ross Perot

    The philanthropist died on Tuesday at.

  • Work-Life Balance Is Essential for Entrepreneurs

    If your life is out of.

  • How This Entrepreneur Built a Million-Dollar Business by Focusing on These 3 Strategies

    July 8, 2019 3 min read.

  • USA! Americans Spent $400M on Cannabis for Fourth of July

    Legal marijuana is not yet as.

  • What If Renting an Apartment Were as Easy as Booking an Airbnb?

    AI startup Block wants to make.

  • Back Up Your Whole Team’s Work With Cloud Storage

    Zoolz Cloud Backup has enough space.

  • Taylor Stitch Makes Us Rethink Our Wardrobe

    Most clothes end up in the.