Slaven Bilic has urged West Brom to show more aggression tonight and be “crazy” about trying to survive in the Premier League.
The promoted Baggies are still searching for their first win this term and Bilic is desperate to break their duck.
He was furious they rolled over too softly last time out at Southampton in a 2-0 loss on the south coast.
It followed Albion blowing a 3-0 half-time lead to draw at home to Chelsea.
After seeing his side concede 13 goals already, Bilic gave his side a stark warning ahead of Burnley ‘s visit.
The Croatian,52, said: “This is not a school, this is a competition.
“In the first three games I was very happy with the aggression.
“Against Southampton that was lacking big time so I wasn’t happy with that. I can’t accept it and we learnt a lot.
“The biggest lesson we could have learnt so far was against Southampton.
“You can lose every game in the Premier League but you can’t enter the game like that otherwise you have absolutely no chance.
“We analysed that , had a couple of meetings and I have seen improvements in training.
“We have to help each other more. It is hard to stop world-class offensive players one against one so we have to work as a team.
“The first win for a team who got promoted can help your confidence.
“We will give everything for that to happen as soon as possible.
“We have to accept every game, whoever we play against, that we enter that game as a massive challenge.
“Not being scared, but knowing we will have to out-run them, out-focus them and be better than them in motivation, determination and craziness in a positive way.”
Burnley are also struggling after a slow start to the season despite coming 10th last term.
Bilic is wary not to underestimate the visitors who have been quiet in the transfer market.
He added: “They have zero points and are not in a good position.
“But they have a know-how. They are not panicking.
“They are not happy with their situation of course, nobody would be.
“But I don’t think they are too worried, they have been there before.”