In 1999, Target decided that great design shouldn’t be restricted to those with the means to pay for expensive pieces. And so they collaborated with their first design partner, Michael Graves, to offer a selection of quality products at much more affordable prices.
Staying true to its “Expect more. Pay less.” motto, Target has partnered up with design collaborators such as Fiorucci, Nate Berkus, and SoulCycle over the past 20 years to offer collections of well-designed products at affordable prices. This allows anyone, regardless of their financial background, to have access to pieces from well-known designers.
To celebrate two decades of successful collaborations, Target has reissued some of its most popular clothing, accessories, and home goods pieces from a selection of 20 designers in its “ 20 Years of Design for All” anniversary collection. These pieces use the same designs, prints, and colors that the original collections did. Items may be purchased in stores or online while supplies last.
Design partners include: Anna Sui, John Derian Company, Michael Graves Design, Harajuku Mini, Zac Posen, Altuzarra, Proenza Schouler, Missoni, Marimekko, Philippe Starck, Stephen Sprouse, Rodarte, Hunter, Isaac Mizrahi, Jason Wu, Lilly Pulitzer, 3.1 Phillip Lim, Stephen Burrows, Thakoon, and Erin Fetherston. All items range in price from $8 to $160, with most under $50.
Target and its design partners have also been proactive about offering clothes in an extensive range of sizes, from women’s extra-small to 3XL and men’s small to XXL.
Target’s collaborations with these designers have always been popular and tend to sell out quickly. We highly recommend that you take a look at the 20th anniversary collection now as all products are expected to sell out very quickly.