Holiday shopping could top $1 trillion for the first time this year

gettyimages-103919693.jpg

Amazon this week dropped its $25 free shipping minimum for the holidays.


Getty Images

This holiday season is gonna make it rain.

Ecommerce sales will grow 16.6 percent to $123.73 billion this holiday shopping season, which runs from Nov. 1 to Dec. 31, as total retail sales in the US surpass $1 trillion for the first time, according to market research company eMarketer.

“For retailers, it will be a battle for ecommerce market share,” said Cindy Liu, forecasting analyst at eMarketer, in a release. “We should expect more promotions and perks like free and fast shipping, as retailers compete against Amazon.”

Amazon on Monday dropped its $25 minimum for free shipping to non-Prime shoppers in the US. The offer lasts until Amazon’s delivery cutoff window for Christmas, which usually hits mid-December. Walmart and Target have made similar moves as the retailers jockey for customers’ dollars during the all-important holiday season.

Ecommerce will make up 12.3 percent of all holiday shopping sales this year, a number that has been growing steadily, according to eMarketer. Nearly 44 percent of those ecommerce sales will happen on a phone or tablet.

eMarketer said the strong shopping season comes as unemployment rate drops, income growth and high consumer confidence. The company forecasted this holiday season based on data from research firms, government agencies, executives at publishers and other sources.

Sales at brick-and mortar stores still capture the majority of holiday sales. Brick-and-mortar sales are expected to rise 4.4 percent to $878.38 billion this year, according to eMarketer.

Source link

more recommended stories

  • U.S. could blacklist Chinese surveillance tech firm Hikvision: NYT

    (Reuters) – The U.S. administration is.

  • U.S. eases curbs on Huawei; founder says clampdown underestimates Chinese firm

    SHANGHAI/NEW YORK (Reuters) – The United.

  • Self-driving trucks begin mail delivery test for U.S. Postal Service

    (Reuters) – The U.S. Postal Service.

  • Retailer Amazon nears victory in rainforest battle over domain name

    FILE PHOTO: Staff chat at the.

  • Infineon suspends shipments to Huawei: Nikkei

    FILE PHOTO: A close-up of the.

  • U.S. intellectual property complaints a ‘political tool’: China state media

    SHANGHAI (Reuters) – Chinese state media.

  • Exclusive: Google suspends some business with Huawei after Trump blacklist – source

    FILE PHOTO: Visitors walk past Huawei’s.

  • Huawei founder says growth 'may slow, but only slightly' after U.S. restrictions

    Huawei Technologies’ founder and chief executive.

  • Exclusive: U.S. may scale back Huawei trade restrictions to help existing customers

    (Reuters) – The U.S. Commerce Department.

  • German finance minister expects OECD deal on digital tax in 2020

    Finance Minister Olaf Scholz addresses a.

  • Lyft is sued by investors over IPO

    FILE PHOTO: The Lyft logo is.

  • GMC trucks to deploy adaptive cruise control system

    The GMC logo is seen on.

  • Baidu swings to net loss for first time since listing, shares fall

    (Reuters) – Chinese search engine operator.

  • Huawei ban clouds U.S.-China trade talks, tech sector

    WASHINGTON/BEIJING (Reuters) – A U.S. bid.

  • Tesla to update battery software following car fires

    (Reuters) – Tesla Inc will update.

  • SpaceX to launch first satellites for Musk’s Starlink internet service

    CAPE CANAVERAL, Fla. (Reuters) – Elon.

  • FCC ready to let phone companies use tools to block robocalls

    WASHINGTON (Reuters) – U.S. Federal Communications.

  • Facebook restricts Live feature, citing New Zealand shooting

    SAN FRANCISCO (Reuters) – Facebook Inc.

  • FCC to take ‘fresh look’ at opening key 5.9 GHz spectrum band

    WASHINGTON (Reuters) – The U.S. Federal.

  • Huawei is not controlled by China, executive says

    FILE PHOTO: The Huawei logo is.

  • Ex-Autonomy CFO sentenced in U.S. to 5 years prison over Hewlett-Packard fraud

    (Reuters) – The former chief financial.

  • Exclusive: Amazon rolls out machines that pack orders and replace jobs

    SAN FRANCISCO (Reuters) – Amazon.com Inc.

  • U.S. presidential contender Kamala Harris favors look at breaking up Facebook

    WASHINGTON (Reuters) – Democratic presidential candidate.

  • Now you can explore a cave without actually going into a cave

    CHYNOVSKA JESKYNE, Czech Republic (Reuters) –.

  • U.S. says Huawei lawyer’s prior work at Justice Department poses conflicts

    (Reuters) – Huawei Technologies Co Ltd.

  • U.S. investor awarded $75 million in cryptocurrency crime case

    NEW YORK (Reuters) – U.S. entrepreneur.

  • Facebook rejects co-founder call for breakup, senator urges U.S. antitrust probe

    WASHINGTON (Reuters) – Facebook Inc quickly.

  • AT&T’s Mexico unit loses class action lawsuit to consumer watchdog

    FILE PHOTO: The AT&T logo is.

  • Uber set to debut on NYSE, hopes to avoid Lyft’s fate

    (Reuters) – Ride services giant Uber.

  • U.S. charges Chinese national in hacks of Anthem, other businesses

    WASHINGTON (Reuters) – A federal grand.

  • Facebook rejects co-founder’s call for breakup, senator urges U.S. antitrust probe

    WASHINGTON (Reuters) – Facebook Inc quickly.

  • Chinese tech firms’ search for growth seen boosting costs in March quarter

    BENGALURU (Reuters) – Three of China’s.