But now Amazon have upped the ante even further, by hosting a huge Black Friday party tonight in London, with a special gig from Sophie Ellis Bextor.
It all kicks off tonight at 7pm in London’s Shoreditch, but you will need a wristband to get in.
Members of the public can come to the pop up at 4PM to collect their wrist bands on a first come first serve basis.
The address to get them is 3-10 Shoreditch High Street, London, E1 6PG.
An intimate gig, access will be extremely limited and only granted to those with an official wristband, but with Amazon only announcing the news mere minutes ago, you can still race it there in time to bag yours.
If you can’t get out of work early for a wristband, the rest of the pop-up will still be open for the rest of the weekend.
While Sophie won’t be there, the event will be showcasing deals, experiences or offering prize giveaways.
Brands included in the pop up are the likes of Whole Foods Market, HP, Samsung, LEGO, Xbox, Le Creuset, Yankee Candle, Sennheiser, Philips Hue, Hotel Chocolat, Logitech, T2, Nicky Clarke, Osram, OnePlus, Microsoft, PlayStation, Canon, Foreo, Puressentiel, Nescafe Dolce Gusto, SA Designer and many more.