Brits are more likely to choose their phone as a holiday companion rather than a friend or a family member.
New research commissioned by travel firm Jules Verne surveyed 2,000 adults across the UK, asking them what (or who) they would take with them on a getaway.
37 per cent of respondents chose to take their phone, while just 20 per cent opted for friends and family.
In fact, when asked the first thing they’d do when arriving on holiday, top responses included checking social media, having something to eat or drink, and exploring.
Fourth place went to actually using the phone to call home and let friends or family know they had arrived safely.
And despite using their phones less when on actually on holiday, it’s still proving difficult for people to disconnect completely. On average people check their phone every 122 minutes, but this drops to very 290 minutes while away.
But the good news is that technology is enhancing the experience.
In fact, most people said that their screen time on holiday is spent on practical tasks including taking snaps of special memories and moments or using maps to find local sites.
Meanwhile, we’re twice as likely to search online for recommendations on things to do, rather than asking hotel staff for recommendations.
Francis Torrilla, Managing Director at Jules Verne, said: “When commissioning this survey, we were expecting to find that technology plays a significant role in people’s lives, however we were really surprised by the extent to which this is the case, with almost 40% of respondents choosing to take their phone on holiday over their partner or friends.
“Technology is great, and most of us wouldn’t be without it, but we also need to remember to take time away from all of life’s pressures.
“Travelling is the best time to break that habit… with so much to see and experience on our trips, it’s the ideal opportunity to put your phone down, and see what a huge difference that makes to the enjoyment of your holiday.”