First it was Brewdog launching beer-themed flights, but now an airline is also getting in on the craft beer action in 2019.
Budget carrier Icelandair has just created a brand new pale ale, named Snæbjört (snie-bioert), after “the glow of Icelandic snow”.
Brewed by the state-of-the-art Boyne Brewhouse in Ireland, with American hops Azacca, Mosaic and El Dorado and American Ale yeast, the new drink has a hoppy and fruity taste including pineapple, mango and passionfruit.
The pale ale also features some subtle nods to the airline’s home of Iceland. For example, the drink contains an abv of 5%, a fitting tribute when you consider that this happens to be the average temperature in Iceland.
However if you’re hoping to sample the new pale ale, unfortunately it’s not going to be served in your local pub or nearest brewery.
That’s because Snæbjört will only be served to passengers on board Icelandair flights, or for those who are making use of the recently opened Icelandair lounge at Keflavik International Airport. (If you do get to try it, drink responsibly).
It’s not the airline’s first foray into the world of craft beer.
Previously the carrier was offering passengers its own 737 Max IPA as an alternative in-flight beer, which it says proved popular.
However, moving forward the new Snæbjört pale ale will be replacing the 737 Max IPA on the drinks menu.
Kristján Jóhannesson, Head of Inflight Catering at Icelandair, said: “We want to provide an exciting twist to our passengers onboard experience with us.
“We are constantly looking at innovative ways to enhance our passengers experience and by brewing limited edition seasonal pale ales like the Snæbjört, passengers can understand the culture of Iceland from a sip of their drink.”
Icelandair offers a number of flights to Europe from the UK including Glasgow, London and Manchester, with a stopover in Iceland.