Holiday car hire firms to AVOID ahead of summer holidays

Holidaymakers have been warned to avoid a leading budget car rental firm after customers reported being hit by hidden charges and pressure selling.

Goldcar was rated the worst holiday hire company in a Which? survey for the fifth time in six years.

The Spanish firm charges an average £13 a day, but an expert urged travellers not to “fall for headline prices” after many were stung by add-on fees.

One was billed twice “for extras we hadn’t needed, wanted or agreed to”.

Others endured long queues at check-in desks, rude staff, pressure selling and fees for non-existent damage.

Overall, Goldcar was given a satisfaction score of just 39% along with a one-star rating for its customer service, in the 2,178-strong poll.

Europcar did not fare well in the Which? survey


Which? travel editor Rory Boland urged Britons to steer clear of the company. He said: “Our advice is don’t fall for headline prices, vet your hire firm and, whatever you do, avoid Goldcar – it could end up not being a bargain and leave you wishing you’d stayed at home.

“One wrong turn at airport arrivals could make or break your holiday. In an industry dogged by unscrupulous ­practices and interminable add-ons, making the right choice is paramount.”

Goldcar, one of Europe’s biggest budget operators with offices in 17 countries, is owned by rental giant Europcar.

The parent company was the worst-performing major brand, placing fourth- lowest for customer satisfaction at 65%.

It is under investigation by Trading Standards for allegedly systematically overcharging more than half-a-million customers for repairs.

A spokesperson for Goldcar, said: “We know that some of our past customer service has not been good enough and we are determined to fix this.”

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