Ultimate guide to making thousands reselling hyped Jordans and Yeezys

With the sneaker resale market continuing to thrive, Business Insider is covering all aspects of how to properly scale a business in the booming industry. From which sneakers to purchase to necessary technological investments, made in the form of bots that entrepreneurs entrust to nab pairs online, the following covers everything you need to know about how to break into the market that Cowen & Co. estimates could reach $30 billion globally by 2030.

Getting started

Here’s everything you need to know about what your early days as a sneaker reseller will look like:

Scaling your business

Once you nail down the basics, here are some tools to guide you on the next steps of growing your business:

Sneaker botting

In the sneaker resale world, a “bot” refers to a software application that expedites the online checkout process and helps resellers nab hyped pairs online — including limited-edition drops. In many cases, bots are essential for purchasing the latest releases at retail prices. Here’s everything you need to know about the software:

Cook groups and online services:

While they normally charge hefty membership fees, cook groups are exclusive forums that supply information for anyone looking to break into the multi-billion dollar market. They usually offer members access to botting services in addition to exclusive details related to drops. They are often run on Discord.

Navigating the industry during the pandemic

Not even a global pandemic has managed to slow down the sneaker resale market, despite mass quarantines and lockdown orders.


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