Walmart Plus: Price, Launch Date, and Benefits


Walmart Plus Floating Image 4x3

Walmart; Alyssa Powell/Business Insider

To better compete with Amazon, Walmart is launching a direct competitor to Amazon’s Prime membership called Walmart+ on September 15. 

Walmart+ is positioning itself as a more affordable, equally robust alternative to Amazon Prime.

To lure Prime’s 150-million-plus members away from Amazon, Walmart will offer unlimited same-day delivery for 160,000 grocery items, tech products, and household essentials and a cheaper annual subscription fee of $98 a year compared to Prime’s $119 price.

As details on the upcoming service trickle in ahead of the launch, we’ll be updating this story with new info, but for now, you can learn more below about how Walmart+ will reportedly work, what kinds of perks may be included, how much it is expected to cost, and more.

When will Walmart+ launch?

Walmart is launching Walmart+ on September 15, after being delayed by the coronavirus pandemic.

How much will Walmart+ cost?

Walmart+ will cost $98 a year, undercutting Amazon Prime’s $119 annual subscription fee. A monthly subscription will cost $13 for both services. 

What will it offer?

Walmart + subscribers will receive perks like free delivery and discounts on gas.

The new service will offer unlimited same-day delivery for 160,000 grocery items, tech products, and household essentials, like Amazon’s Prime Now service. In-person shoppers, Walmart+ subscribers can use the Scan & Go feature on Walmart’s app, for touch-free checkout.

Members can also save up to five cents per gallon at 2,000 Walmart, Murphy USA, and Murphy Express gas stations.

In the same vein as Prime Early Access or Prime-exclusive deals offered by Amazon, Walmart may offer its subscribers first dibs on limited-time offers and access to better prices. According to Vox, Walmart+ may also offer access to a streaming service to compete with Amazon’s Prime Video service. 

At the time of writing, it’s unclear if a streaming service or Prime Early Access-competitor will actually launch with the service, but we’ll keep you updated as we learn more about Walmart+.

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