Where was the John Lewis Christmas advert filmed? Inside Excitable Edgar’s hometown

The John Lewis Christmas advert has dropped for 2019 and it’s an emotional one.

This year’s highly-anticipated advert tells the story of Excitable Edgar , a little green dragon who struggles to control his fire breathing when he gets excited about Christmas causing him to accidentally ruin the festivities.

Luckily, best friend Ava is on hand to help him be accepted by his fellow villagers.

All to the sound of Bastille’s Dan Smith covering REO Speedwagon’s Can’t Fight This Feeling.

But it’s not just the touching storyline and emotional soundtrack which has been giving us major Christmassy vibes.

Excitable Edgar and Ava live in a picture-perfect village that looks like the stuff of fairytales, with beautiful sweeping landscapes, frozen lakes that make idyllic ice skating scenes and perfect snowy weather.

However, the advert was filmed in a very real location; Budapest, Hungary.

John Lewis' advert features a little green dragon Exciteable Edgar with little girl Ava who is his best friend
Excitable Edgar’s home was created in Budapest


Filming took place across two weeks in August with over 100 extras enlisted to create the village. (While the advert features snowy scenes, August would very much have been during the heatwave which swept across Europe!)

Snowy rooftops of Budapest at Kossuth Square
Budapest can be a great winter destination

It’s no surprise that Budapest caught the attention of the cast and crew. There are heaps of beautiful places to visit and we’re talking everything from palace complexes, thermal spa baths, riverside views and lush green landscape surrounding the city.

Christmas market in St. Stephen Square, Budapest
Christmas market in St. Stephen Square, Budapest

Of course the advert used special effects to create the snowy landscapes and Excitable Edgar himself, but those landscapes are very real.

Oh, and Budapest already boasts some serious Christmas credentials.

In fact, during the festive season the city transforms with its twinkling lights, wreaths and Christmas trees – and it boasts pretty incredible Christmas markets too.

People doing their Christmas shopping at the festive markets on Vorosmarty Square
Budapest boasts some brilliant Christmas markets

Think traditional wooden stalls selling everything from mulled wine and hot chocolate to handmade decorations and trinkets, as well as plenty of fun for families from ice rinks to fairground-style rides.

Feeling festive after the John Lewis advert? We’ve rounded up the best UK Christmas markets that need to be on your radar.


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